Can small businesses benefit from digital marketing?

We are in the internet world and having a strong online presence is beneficial to your business. You can be doing business in your city, but through the market reach of digital marketing, you can have clients from all across the globe. That is how powerful digital marketing is. It does not matter whether your business is big and small. For as long as your business depends on clients to make a profit, then you can surely benefit from digital marketing. The significance of digital marketing for small businesses are as follows:


  •     A wide customer reach – do you want to know why a lot of businesses, big and small, are advertised online? It is because the internet has a wide customer reach. Almost everyone is using the internet. Every time the customer is searching for something, they would search online. In this modern age and time, visiting a brick and mortar store to search for something rarely happens. They would rather use their cellphone or computer, key in their search, and they will get the answer right away. Everything is literally right in the fingertips.


  •     To connect to the smart world – The internet has made people smarter than before. Even kids can search and do purchase online. Cellphones are not only use for texting and calling. They are primarily used to browse the web. If you have a strong online presence, people will be able to see your business from their phone. Your business would be in the top landing page; meaning, they get to see your business first before everyone else. 


  •     Cost-effective advertising – Business advertising takes a lot of money. In fact, it is one of the primary problems of business owners. With the birth of digital marketing, advertising your business is possible without having the need to spend a lot of money. It is the reason why traditional advertising companies are heading towards digital marketing. If you are internet savvy, you won’t be needing the help of advertising experts. With the right tools, you can advertise your business on your own. 


  •     Better return of investment – Digital marketing enables you to market your business in the most effective way possible while keeping the cost low. The money that is usually spent on traditional advertising can now be used in other aspects of business such as operations, equipment purchase, and the likes. Always keep in mind that in business, the more you save money from expenses, the higher the return of investment. 

Reasons for Failure in Business

Every next person wants to do business, to open a firm or company, but that is not an easy task to do. It involves a lot of hard work and focus. There are many factors why do people fail after starting a business and why they cannot be able to continue after a good start. We need to discuss these issues so that new startups help to grow the economy. Almost thirty percent of businesses fail due to lack of pressure handling.


Business basically grows through their leadership. It is the leader who motivates and gives confidence to their operational management and get their mind to relax so their management can work in smooth and good motivating condition. Basically, leadership is the only part of the business that takes responsibility for their all subordinates and does not blame others whether their subordinates are responsible for that or not. Leadership is the quality of person that may be from nature or developed through a mentor or teacher.

Product Uniqueness

The business may also go down due to their products even your product is considered very useful in the market but it is unable to satisfy its customers due to lack of skill or finishing, technological reasons and uniqueness of the product from the market. The business should give extra services and support to its customers to overcome failures and also meet their demands by getting their feedbacks.

Business Strategies and Plans

Businesses are so calculated and work in very careful conditions to avoid any failures. However, the reason behind downfall is also a lack of business strategies and models which help to grow in the short term and long term condition. Small businesses also fail due to a lack of segregation of duties.

Financial Management

Financial management is a very important aspect of any type of business because lack if financial strategies will get business into extreme losses. Financial management gives us the idea that where to invest and where to spend.


Technology will affect business most because in that fast moving world business needs to invest in high quality or technology to keep their pace with the world. If you are outdated that your business has most chances to go into liquidation.


The location also affects a business like you open a branded shop in a poor area where people have not that purchasing power that higher class of people have.

Economic Conditions

Country’s poor economic condition also affects business because new businesses have not that capital as a large company does. The business should have that much capital to sustain in macroeconomic conditions.

Business Partnerships

Business only starts with trust and good partners when partners are good they back business in every situation and when they are not they will get your business in trouble.

Clever ways of making positive social effects using your business

Clever ways of making positive social effects using your businessIt is every business-persons ambition of making a positive influence on a society in general. To a greater degree, a big number of them realize this dream. Due to some companies striving to create an enterprise that has a positive control of the society at large, and other companies not engaging in this activity has led to creating unequal social enterprise.

In layman’s terms, a social enterprise can be described as an organization that utilizes different business strengths and tools with a target of satisfying the ever-growing social needs. These activities could involve introducing technologies in remote parts of the world like Africa or fighting with the ever growing poverty levels.

It should be noted that for a business to make a significant impact, it does not necessarily require focusing on the entire community. In the modern economy, the developing economy doesn’t require major corporations to be the major stakeholders and rather smaller businesses have the ability and capability of positively impacting the society. This means all Non-governmental organizations, should strive to incorporate businesses in different fields e.g. banking, insurance, utilities, and so on.

Businesses today can have an influence on the society through their service delivery, employment patterns, or by engaging in other societal benefiting activities. Good Green Moving describes following are some ways through which corporations use with a target of creating a better community.

Non-profits organizations

As the word suggests, these companies operate without a target of getting profit. All revenue that a non-profit organization gets is then invested back to ensure that the project sails smoothly for a long period of time.

Mission first businesses

This type of businesses, are normally created to make profits but are first required to improve the social well-being of the society that is around. These types of businesses make profits but more of their efforts are inclined to making a significant change in the society.

Big donors

This is a situation whereby a business can decide to impact the society by offering financial aids. Governments, on the other hand, encourage many companies to engage in community donations by not taxing that portion of the company revenue that is projected to be donated. The deductions facilitate the company to benefit the society accordingly.


Recently, another way of becoming a social charitable organization has been introduced. The B-corps criteria are provided to corporations that pass a set of guidelines qualifications that have been set which includes being transparent and having the social problems at heart. One example of a B-corp organization is Ben and Jerry company.

How to have a Successful Move

Tips for a successful Move

Plan ahead

You should plan early to avoid leaving anything behind that you started doing it at the last minute. Reach out to the moving company in your area 60 days prior to the day of moving. Planning ahead helps to make sure that important things are not left behind. Furthermore, it helps you to select a moving date in a period when demand is low which in turn lowers the cost of moving.

Get at least three written in-home estimates

A moving company representative from the local moving company that you have hired should come to your home and carry out a visual survey of all your belongings and items that are to be moved. This allows you to get a rough estimate of the amount of money that it might cost. In addition to that, is that it helps you to land the best moving company in terms of the flexibility, affordability, reliability and cost efficiency.

Hire a licensed and insured company

Check the company’s credibility with the Better Business Bureau or through its website. You can also ask family and friends for referrals and recommendations to ensure that you are hiring a reputable mover with a sufficient network and who is properly licensed.

Pack everything correctly

Pack an overnight bag which contains all the essentials e.g. cash, coins, jewelry, and laptop, which can be used the following day. If the next day you are going to work, carry the clothes to be worn in a separate bag. Start by packing the items that are most needed in a plastic bin e.g. eating utensils, toilets papers, paper towels etc.

Wrap your breakable items e.g. dishes and glasses in clothing to save on bubble wraps and label what is in the boxes, the exact room each item should go and place an extra cotton pad to keep the items from breaking.

Feel acquainted with your new area

Make friends with your new neighbors. Start off by informing your soon-to-be-neighbors that you’ll be moving in and the kind of vehicle you will use to move in. Find an appropriate restaurant and a suitable club that you may want to join. Get to interact with people by engaging in various activities and you will adapt quite easily to the new surroundings.

Ask questions

The moving company has its own particular network where you can reach them if you have any complaints or questions about their services. Ensure that the moving company answers your questions with clarification and in case there are any damages follow up to receive compensation.